Dear Colleagues,
We are happy to announce that the 9th Customer Experience Innovation Congress (CX Innovation 2021) will take place in Shanghai, China during October 21-22. At CX Innovation 2021, the entire field of customer-focused brands and retailers will come together as a community. The theme this year, “New Consumers | New Trends | New Growth” , aims to look into the future consumption, expand our horizons, explain emerging trends, and rethink the brand growth path.
The time has come for customer service and experience professionals to move from talking about change to actioning it. In the context of the dual-cycle strategy and the upgrade of consumption, consumer demands and behaviours are undergoing substantial changes, and new consumption is flourishing. Retail and consumer brands are gradually shifting from "brand and product-centric" to "consumer-centric". Consumers are paying more attention to product value and experience and are more likely to choose brands that represent trust, safety, health and value. The distance between the consumer goods industry and its end customers is shrinking every day. For consumer brands, how to harness data, give consumers the experiences and products they want, when and where they want them? How to gain deeper insights into consumer needs and reinvent the value connection with them? How can brands innovate consumer scenarios to create superior experiences? How to build a private domain to empower consumer operations? How to break down silos, activate data, and create flexible, seamless experiences that drive growth across omni-channels?How can digitization revolutionize the backend supply chain and enhance user experience? In an era of customer-centricity, it’ s more important than ever for brands to build meaningful relationships with customers to stay top of mind. Centering around consumer experience, CX Innovation 2021 is the only show of its kind in China, bringing together the most senior decision makers to share invaluable insights and provide actionable takeaways. Over 550 guests from consumer goods and retail brands, e-commerce companies, Internet platforms, chambers of commerce/associations, technology companies, investment institutions, consulting firms and other organizations will attend the event.
2021 is the year of transition, as retail and consumer brands gradually revive and restart, riding on the emerging trends to break the wave. After a tough year, it's time to go back to basics and focus on what really matters -- your customers. Join us at CX Innovation 2021, where we may get a glimpse into the future of the consumer product industry.
We look forward to meeting you in Shanghai!
Best Regards,
Organizing Committee of the 9th Customer Experience Innovation Congress for Retail and Brands
President
Samsonite Greater China
VP of Data and Digital
Unilever
CIOs Greater China
P&G
Corporate Affairs VP
Mars Wrigley China
Vice President of Alibaba Group & General Manager Intelligent
New Retail of Alibaba Cloud
Supply Chain & Procurement SVP GCR
Nestlé
Vice President Logistics Asia Pacific
ABInbev
Regional Director Asia Pacific
Canali
Head of Live Broadcasting Business
Liby Group
Vice-President of Lawson (China) Holdings Inc
General Manager of Shanghai Lawson Inc
THE PREMIER GATHERING FOR THE CUSTOMER-FOCUSED COMMUNITY!
The pre-event closed-door meeting was very well organised and the discussion was lively, and the two speakers were very inspiring.
Manager at Company
The ideas shared at the conference were valuable. Don't just look at the data for everything. Some consumer insights need to be discovered by going out into the market yourself. It was very informative.
Manager at Company
The presentations were informative and inspiring. I think we should attend more conferences in the future. I learnt a lot from the presentations by Liby Group and DataStory.
Manager at Company
The summit is great! At present, the biggest difficulty of our transformation is the monetizing of data, so I’m happy to learn about digital transformation.
Manager at Company
It’s very good. Would like to participate again.
Manager at Company
Great experience! Many thanks to the considerate organizer!
Manager at Company
Established in 2004, CDMC Group was originally born out of the integration of an international business exchange team under a central government think tank and a Singaporean international conference company, and is one of the earliest international conference organisations in China and the only technology-based and research-based international conference organisation listed on the New Third Board in China. Over the past decade or so, in China/Singapore/Malaysia/Brazil/USA/- Japan and other countries and regions, CDMC Group has organised over 500 large-scale international industry conferences and small-scale closed-door meetings or seminars, participated in or led the preparation of several industry alliances, organised nearly 100 domestic and international study tours/training, planned and authored several industry development blue books and research reports, and Involved in industrial planning/industrial positioning feasibility studies and investment promotion consultancy for several cities/industrial parks in China. CDMC Retail Research Institute is the research division of CDMC Group, dedicated to promoting the healthy and sustainable development of the retail/consumer goods industry in China and globe wide by researching hot topics and issues in the retail and consumer goods sector and providing advice to industry players. Over the past 8 years, the Institute has successfully incubated branded events such as CORS, RetailTech, NextRetail, Future FMCG and CX Innovation. The research areas cover consumer insights, omni-channel retail, digital transformation, retail technology, brand innovation, digital marketing, smart supply chain and etc. Currently, the Institute has gathered 5,000+ retail and consumer goods companies and 20+ industry associations, and has accumulated contacts from government associations, domestic and international brands, retailers, e-commerce platforms, technology companies, investment institutions and media.
This Is Where Retail & Consumer Goods Sector Are Reinvented
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